Printer Machines for High Quality Postcards
July 4, 2008
Postcards are perhaps the most cost effective means of promoting your company and the products and services your company offers to your prospective customers. The biggest advantages of postcards are two ‘C’s - Cost and Convenience.
But the essence of any promotional campaign is the reach and the penetration level to the targeted segment of the market. The quality of the printed postcards plays a very important role in that. It is needless to mention that quality output depends on the quality inputs and the processing of the inputs. Thus, postcard-printing machine is one of the key factors, which determine quality of the postcard and the success of the campaign as well. You may have selected the best of designs and paper on which the design is going to get printed, but if the printing machine is not capable of printing high-resolution graphics then the end result may lead to disappointment.
Earlier, postcards used to get printed only in offset presses, but advancement of printing technology and introduction of digital presses have changed the scenario. Digital presses offer more flexibilities and options without sacrificing on quality. You can choose from the wide range of design template as per your choice and merge your mailing list with the design to be printed in the final postcards.
Today, there are quite a few digital printer manufacturers who offer different features and attachments in their digital presses. Global leaders like hp, Canon, or Kodak produce machines capable of delivering high-quality prints. These machines have sophisticated systems for paper transfer and printing. The entire operations are controlled electronically via a control panel.
Gloss, matte and pearl finishes are used to print postcards and these come in a variety of thickness too. Most machines can print A3-sized paper. 4000 sheets of A4 sized paper can be printed in an hour using four different colors. Black and white printouts use A4 sheets also and the quantity per hour is 16000 copies.
The Internet can be used to download your postcard design and by using the control panel you can view the output on the monitor. Being placed in the printer queue one right after the other is a way to prioritize printing jobs.
Both sides of a postcard can be printed simultaneously if you wish to save time printing them. A main feature of these types of printing machines is the variable data because it has the ability to make each printed postcard look like it was customized and is unique from all others. Now you can see why digital printing has become popular in the postcard printing business.
In order to give the printed postcard a shape to match the style of the design the postcards are cut and trimmed. In addition, when adding other affects like UV varnishing, embossing and leafing, these procedures will be done in another area of the printing process. Most people prefer digital printing for short jobs and still like to use the offset printing method for longer print jobs.
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