How To Set Up An Affiliate Program
July 19, 2008
To really put your business into jet propelled marketing, you need to use affiliates. So what do we mean by affiliates? It means that you have a lot of people selling your product for you and you would pay them a commission. One thing that’s really good about this is that any payments made, are made after you have been paid.
It also means that your product now has many people promoting it. This creates a viral effect and helps make your product to be seen as being very popular. So even though you may need to share 50% of the income with your affiliates you still end up making a lot of money.
If you did all the promotion your self, even with a big list of e-mail subscribers. And let’s say your list was 100, 000, and you had a conversion rate of 0.4%. This would mean that you would sell four hundred copies and keep 100% of the income.
Now let’s take this a little bit further. If now you had 100 affiliates promoting your product, and each of them made 10 sales. You will have sold another 1000 of your product. Even though you have to share the profit you have make far more money with less effort with your affiliates.
If you own a product and you want to successfully market that product. You really need to use affiliates. So now the question arises; how do we set up an affiliate program? Well, there are 2 that I have personally used. I use a program called Jam Affiliates from jrox.com. This program is easy to use and is very powerful. Giving you plenty of administration options.
Another way you could go, is to use ClickBank. Many affiliates prefer ClickBank, as they are assured, they will be paid. Another advantage of ClickBank, is that you don’t need to go through the difficulties of installing a script on your server. Affiliates can join ClickBank for free. To be a seller on ClickBank requires a small one time fee.
As I mentioned earlier affiliates love ClickBank, because they are assured of payments. But for you as the seller it also has a great advantage. ClickBank recruits the affiliates. ClickBank pays the affiliates. So the money you get from ClickBank is yours. Your affiliates have already been paid. All the administration headaches are handled by ClickBank, and not you.
It’s obvious that if you want to make a success of your marketing on the Internet that you will need to use affiliates. The two that I’ve mentioned and have experience with are both good. But I must admit that ClickBank is by far the easiest, in that all the administration is handled for you. There is a small cost in their commission, but that is well worth it.
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