What are Boutique Hotels?
July 16, 2008
The travel industry is huge and there are many huge organizations involved which own numerous hotels with one or more properties in most of the world’s important cities such as London in Great Britain. However there are also a great many individuals and families who run small hotels, guest houses or other accommodation. It is often the case that many of us choose to stay in such accommodation rather than one of the well known, and rather more expensive, hotels which often seem very much the same whichever city you are in. Over the last few decades it has become common for accommodation to be advertised as a “boutique hotel” and this article examines exactly what it is that makes it “boutique”.
“Boutique hotels” originated in North America and such hotels are usually small privately run hotels with a strong and noticeable character offering a most excellent personalized service which is not commonly experienced in the larger, well known, hotel and motel chains.
At the beginning of the 1980’s tourists, travelers and traveling businessmen started to demand hotels which offered accommodation which more closely matched their lifestyles and culture. To meet this demand a small number of hotels attempted to create an appealing atmosphere to these travelers and such hotels were quickly labeled “lifestyle hotels”, “design hotels” or “designer hotels”.
In 1984, the Morgans Hotel in New York opened, it was owned by Ian Schrager, a famous hotelier, who had commissioned Andre Putman to design it. Morgans Hotel, New York is credited as being the world’s very first Boutique hotel. There are other boutique hotels which lay claim to being the first, such as San Francisco’s hotel Vintage Court which opened in 1983. Vintage Court is part of the Kimpton Hotel & Restaurant Group Inc. which has many boutique hotels.
One of the most interesting aspects of boutique hotels is the way in which they are usually themed. Rather than concentrate on all the modern bells and whistles, often available in hotels owned by the larger chains, boutique hotels offer personality and personal service. For example the Church Street Hotel in London, a Spanish-American Boutique hotel, is decorated in a Cubano style with mexican tile work which has been hand painted with numerous items of art and furnished with excellent Colonialist furniture.
London, like many of the world’s largest cities, has a large number of boutique hotels. Best Western have many hotels in the city including the boutique hotel, Shaftesbury Kensington, which has recently been refurbished and offers a huge range of services including broadband Internet access from all rooms. The hotel has all of the amenities of the largest hotels, such as bars, restaurants, conference facilities and a fitness room. The sudden and rapid growth in interest in boutique hotels has led to a little confusion over the true definition of the term and to blur things a little more several large corporations have established boutique hotels to grab a little of this expanding market.
If you like to boast a little, or if you like to impress friends or you just like to make interesting conversation then you might want to consider staying in the London boutique hotel Red Carnation, 41 Hotel at 41 Buckingham Palace Road. Yes this wonderful hotel is within minutes of the Palace itself and just opposite Buckingham Palace’s Royal Mews. In such an excellent position it is little wonder that the hotel is extremely popular.
It would seem that the term “boutique hotel” is appearing here there and everywhere nowadays, even the Isle of Harris (an extremely remote island off Scotland) has a boutique hotel opening soon. However it really doesn’t matter how many appear as each is entirely unique by definition. If you are planning a short city break or vacation soon why not consider trying out a boutique hotel, I am certain that you will find one to match your lifestyle.
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