Archive for Marketing

If you own or run a company that is trying to raise capital in the current economic conditions you’ve undoubtedly been challenged by the limited funds available. Investors are more difficult to find and the individuals that are actually willing to part with their cash are even tougher to find. You’ve talked to friends, family members, your cpa and your attorney but trying to get them to invest is like drawing blood from a stone, it’s just not happening.

There is an easier way. Most broker dealers and market makers have an emergency number in their Rolodex that reads “Investor Finder”, these specialist consultants are brought in when there is nowhere else to turn for cash. A true Investor Finder has 1,000’s of investor contacts that they can call on to get funding for their clients and are constantly using online viral strategies to attract more investors to their database.

An investor finder usually is not a licensed securities broker/agent or attorney; instead they are traditionally consultants that are active in the investment banking facilitation aspect of the industry. Being that they are not licensed they do not accept equity payments or percentages; instead they work on a flat fee basis.

A good consultant in this genre can bring in 30 to 70 real investors per day and it’s up to the client to sell the opportunity from there. A typical lead from an investor finder will be an investor or investment firm that is responding to the consultant’s opportunity introduction email or snail mail mailing, they have read about the opportunity and they respond one of two ways, either they are calling into a phone room to be screened and qualified or they are contacting the client directly.

Many times the investor doesn’t know that they are part of the “finder’s” database but do recall signing up to receive investment opportunity updates, so either way the investor is solid and active. If you are trying to raise capital and need real results quickly and can’t afford to waste time begging for cash, you need to seek out a qualified Investor Finder consultant and make your fund-raising efforts fast and easy.

Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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There are many ways to use capital without using bank loans, lines of credit and other shady methods like shelf corps and bogus platform scams. If you are truly trying to raise capital for your company here are some simple breakdowns of your options with a quick definition for each one:

 PIPE: Private Investment In Public Equity this is used primarily by mutual funds and private investment firms where they buy discount stock in order to raise capital, there are two types of PIPEs traditional where common and preferred stock is issued at a set cap to raise money for the issuer and a structured pipe issues convertible debt.

 DPO: Direct Public Offering is when you sell equity shares directly to customers, suppliers and employees.

 PPM: Private Placement Memorandum is also known as an offering memorandum takes advantage of Regulation D rule exemptions 504, 505 and 506. This process came into existence with the’33 securities act and popularized in the late’80s, companies can raise money from the public via private placement; there is virtually zero interaction with the SEC after you file form d as long as you stay legal. (most popular form of fund raising).

 IPO: Initial Public Offering: extremely expensive, need SOX 404 audits, must have board of directors, quarterly financial reports to shareholders, report heavily to the SEC and 1 out of every 1000 companies that want an IPO actually qualify. I love participating in these but most companies just can’t qualify for one reason or the other.

 OTCBB: Over the Counter Bulletin Board is an electronic quote system that is the next best thing if you can’t go public via ipo, there is minimal red tape to startups and small businesses and is legitimized by the stringent ongoing reports to the SEC which keeps investor confidence high (these are extremely solid and I suggest this structure to companies when I am hired by their company or legal team as a consultant as a fast, easy way to raise big capital from the public otc)

 Pink Sheet: you can look at pink sheets as the Burger King, while the OTCBB is McDonalds, they are competing otc mechanisms. Pinks sheets are commonly referred to as penny stock and notorious for ‘pump em’ and dump em’ controversies and a lot of crooked people are involved with this platform. This is not a long term process that will allow one’s company to grow, pink sheets companies are typically short lived but it is cheap to set up but not a professional structure that could be upgraded in time to an IPO.

 Reverse Merger: a group funds the filing and creation of a public shell, they then sell that shell to a company that wants to go public, the established company merges it’s entity into the public shell. The sellers retain around 30% equity after they charge an upfront fee of 300k to 1m. 99% of reverse mergers are successful with the merger, but unsuccessful to bring them to trade and the entity basically just fizzles out.

Taking your company public is actually quite simple and inexpensive when you have the right consultant putting the structure together for you. There are countless ways to raise capital quickly and easily. It’s important that you understand your options before you waste time entering into the red tape infested banking system for a loan.

Want To Go Public With Your Company, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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Whether you’re trying to raise debt or equity capital there are still certain unwritten rules that apply that cater to the mentality of today’s investor and funding community. Certainly there are scores of private placement memorandum and business plan chop shops that wouldn’t know how to properly consult with your company or write a fundable document even if they wanted to but they will gladly take your money to throw together a template and try to pass it off as custom work.

The issue is this, it’s not necessarily the consultant, though these fly-by-nights shoulder a large portion of the blame, but the client usually doesn’t even have the proper structure in place to attract a funding source even if they had the most incredible PPM and business ever to hit the venture capital marketplace. Here is a simple (very basic) way to evaluate your company to find out if you are properly structured to attract capital. Have a corporate meeting and ask yourselves the following questions: What type of corporate structure do you have and why did you choose that particular structure? Break down your executive infrastructure, where do your individual executives stand in your industry, do the unthinkable, Google everyone’s names; are the people running your company real industry players? Are all the basic positions accounted for (president, CFO, controller etc)? Next, look at your advisory board and board of directors. If by some miraculous act of God you actually have these two groups represented in your company, how did you qualify them? Sorry but if you have an attorney on your board because he’s, um…well, an attorney, that’s not good enough.

You need an industry specific legal guru who not only spells out the intricacies of your business genre’s regulation but they must also be actively qualifying potential strategic partnerships as alliances for your company. He should be reaching into his client base and actively picking companies that could enhance your company in distribution or in any other way that will have a profitable outcome for all involved. Each of the members must be serving a similar purpose.

Next, on what criteria are you basing your share price or loan amount? If you don’t have a clear cut ‘use of proceeds’ model, you need one. This and many, many other questions need to be asked before you are actually ready to raise capital and in all reality, until your corporate structure is in place you shouldn’t even attempt to write a business plan or a private placement memorandum. If you are serious about setting up your company to attract investors you need a turnaround consultant, you can’t do this on your own. There is an entire industry that centers around structuring companies for their first and ongoing capital raise.

Before you blackball your company by prematurely attempting to raise capital, the critical concepts you need to keep in mind are (precisely in this order): corporate structure, infrastructure, advisory board, board of directors, use of proceeds, business plan, private placement memorandum, investor finder, funding. Look at each aspect listed here as its own item, break it down and analyze every minute aspect of each element and look at everything objectively and eventually your company will evolve into a structure that is fundable and stabilized for years to come.

For Corporate Turnaround Services or Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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There are a lot of car insurance companies in the market, with each one proclaiming itself to be superior and more affordable than the other. It is hence essential to do some ground research and follow some fundamental guidelines before you purchase car insurance.

The first thing to do is to decide how much insurance would be required by you. If you are in a moderate risk group, it might be better to take lesser insurance. It might be a little bit risky, but it is comparatively a cheaper option and the benefits from it would be sufficient for your requirements.

It is also essential that you consider the kind of car insurance that is affordable for you. A number of firms provide discounts and incentives, and you should be able to bargain on the amount of coverage you can get for the cost you are willing to pay. However, the firm with the lowest car insurance quote might not be the best one in case of an accident. Therefore, make it a point to read through the conditions mentioned in the policy and figure out the monthly or annual premiums you have to shell out.

The kind of service a car insurance company offers greatly depends on the kind of staff it uses and how concerned they are towards the needs of their clients. If your insurance agent is welcoming, competent and well-informed, then you are in safe hands.

Another important thing to do would be to conduct a check on the past performance of the car insurance firms that you think might fit your needs. Their position and credibility must be known to you, which can be estimated by referring to their market performance or data from public sources. By looking at opinions and grievances of people in various online forums and by doing some internet based research, you can judge the insurance company even better.

It is important to question the car insurance provider about any confusions that you might have, and precisely what is required from your side in case of an accident. Ultimately, it must be a purchase that you are at ease with.

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If you own or run a company that is trying to raise capital in the current economic conditions you’ve undoubtedly been challenged by the limited funds available. Investors are more difficult to find and the individuals that are actually willing to part with their cash are even tougher to find. You’ve talked to friends, family members, your cpa and your attorney but trying to get them to invest is like drawing blood from a stone, it’s just not happening.

There is an easier way. Most broker dealers and market makers have an emergency number in their Rolodex that reads “Investor Finder”, these specialist consultants are brought in when there is nowhere else to turn for cash. A true Investor Finder has 1,000’s of investor contacts that they can call on to get funding for their clients and are constantly using online viral strategies to attract more investors to their database.

An investor finder usually is not a licensed securities broker/agent or attorney; instead they are traditionally consultants that are active in the investment banking facilitation aspect of the industry. Being that they are not licensed they do not accept equity payments or percentages; instead they work on a flat fee basis.

A good consultant in this genre can bring in 30 to 70 real investors per day and it’s up to the client to sell the opportunity from there. A typical lead from an investor finder will be an investor or investment firm that is responding to the consultant’s opportunity introduction email or snail mail mailing, they have read about the opportunity and they respond one of two ways, either they are calling into a phone room to be screened and qualified or they are contacting the client directly.

Many times the investor doesn’t know that they are part of the “finder’s” database but do recall signing up to receive investment opportunity updates, so either way the investor is solid and active. If you are trying to raise capital and need real results quickly and can’t afford to waste time begging for cash, you need to seek out a qualified Investor Finder consultant and make your fundraising efforts fast and easy.

Investor Finder Services, call Princeton Corporate Solutions at 267-233-0183Take Your Company Public the easy way!

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Categories : Marketing
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Everyone knows that market is important, no matter what business you are in. Whether you are an online or offline business you will agree that if you do not market your company you will not have people walking through your doors or clinking on your links. This is why it is important that you all the marketing you can, and online video distribution comes in really hand here.

Ok, so by now you are trying to figure out why you would want to distribute videos. We are not talking about distribution as in major motion picture and DVDs to cinemas and video stores. Silly you! We are talking about making a video that you can use as a marketing tool that you can send around on the internet. This will get you exposure for your business.

Ok so we all know that it is important for you to market you business. If you do not, people will not know where to find you, if they do not know where to find you they cannot buy from you, and if they cannot buy from you, you cannot stay in business. It is important for you to get people to your business, online or offline.

What is the best ways to get exposure for your business online? There are a number of ways, with the most basic and the most used way being SEO or search engine optimization. Now, not many people know why SEO is so important. It is important for one reason – because it gives you a chance to rank on Google and other search engines.

SEO is the most basic and the most used way to rank on search engines, but did you know that you can do SEO on videos to? That is right, just like the way you SEO your website – with text – you are able to SEO videos on your site too. Ok, so you can take SEO to the next level with text, by using article directories. This is a great way to SEO your articles and point to your site from other locations. You can do it with video too – with video directories.

That is right, you can SEO video, and the best thing you can do to get exposure for your site is to SEO all the videos you add to video directories like You Tube and the like.

You want to make sure that your text, that goes behind that video explains what the video shows, but be clever as to using keywords in your text so that you can link that video back to your site in the addition text box that most directories offer. Doing all you can to get your branding out there is important, SEOing and distributing videos plays a major part of that.

Want to get-on Google’s first page in 48 hours or less and get mass exposure? Get the 30-day Traffic Geyser free trial so you can see first-hand the most effective online video distribution software on the planet! Go to http://TrafficGeyserSEO.com to learn how to make online video distribution campaigns more effective.

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To be successful is the aim of every individual. People will do all the possible things that might be the start of a bright future for them. Upon finishing the degree that one has taken, the nest step would be looking for a certain job where anyone can fit in. Unfortunately, there were also still unlucky people who can’t find that job that easy, that is why there last option would be engaging their selves to business. In making your own business, there are also a lot of things to consider, the capital, the location of your establishment, your workers and the planning which will give the right start for your business. If you will have all these things, then you can now start making your own business establishments.

In the modern era, local classifieds was able to make a name in the industry because local classifieds commonly became the secret of anyone’s success in business. local classifieds became popular in making simple advertisement for a business to gain its customers. Most of the business owners this time, big or small establishments switch in using local classifieds for the promotion of their company or business because many have proven that local classifieds could help a lot in the making of the progress of one’s company. You can have the assurance, that with local classifieds, you can make your business grow gradually and be able to make its name in the business industry.

Ones you choose to run your own business, you can start making promotions for it through local classifieds. With local classifieds, you are informing the public of the kind of business that you have to the people in y our place and also giving you chances to promote your business all over the globe. You can start doing your own local classifieds now and try how it works for your company. Local classifieds which are done properly will be the start of your success and also with your business. Well created local classifieds will help you to have a quick sale with the different products and items that you are producing.

When you have made the local classifieds for your business, you can start posting them online and start your online advertising . Making ads for your business doesn’t need you to spend a lot of money. You can have a site where local classifieds is free of charge and in that sense I can always recommend the Worldstuffer Network for your local classifieds posting. In this site local classifieds are being categorized and it is up to you to select to which category your local classifieds belong. Start your post now as local classifieds posting has no charge at all and be directed with your pathway towards your success.

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In operating your own business there’s a lot to consider. First thing first, is whether your chosen business is in track with what is needed by the public, next the capital that you are going to use in starting your business, the location, the workers that will help you run your business and the means of advertising which is one way for you to attract potential customers for your business establishments. It is very common nowadays; those business owners seek for the most effective method in advertising their establishment. With the advent of technology these days, advertising becomes more effective and fast with the help of online advertising, the local classifieds.

local classifieds online is popular because it is the common tool this time which was use by almost all business owners in advertising their establishments. Local classifieds is an effective tool for such advertising because they believe that it could reach every corners of the world with the advent of the internet. In the recent years, some companies still advertised and promote their business with the aid of televisions, radios and newspaper but this time it is considered to be an obsolete thing. With local classifieds, you can assure of a fast promotion because Internet is being widely use by many, thus you can be sure of that lots of web users are viewing them especially when they are in need of something and they turn to local classifieds to have a fast service.

Making advertising for your business doesn’t need to be too expensive. It only needs a matter of creativity and planning to catch the attention of the public, specifically the potential customers and clients. You can make your own advertisement with the help of these local classifieds online. You don’t need to hire for someone that will do it for you, instead while you are just sitting comfortably in your home, you can think of good idea that will be a good ads for your business. Make local classifieds of your own and post it to a site where local classifieds are mostly searched by the web users. I would always recommend you to visit Worldstuffer Network for your local classifieds posting. It is a centralized network which offers local classifieds posting for free. It only means that you don’t have to pay for the advertisement of your business and thus it gives you the chance to save your budget from it.

Worldstuffer Network was popular for its local classifieds for any item that you want to advertise. There are no requirements that you need to pass, but only the local classifieds that you make for the effective advertising of your business. You can be sure to make your business grow by using local classifieds for the improvement of your business.

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It’s been said so often it has become a cliché, that an effective trade show video must present the products and services of a company in a clear compelling and concise fashion, in order to attract the attention of conventioneers in the brief seconds as they walk past the company trade booth. But a trade show video is more than that. What really makes a customer decide to do business with your company? It’s not just about the products you have on the market, because what about the products you haven’t developed yet, that will be on the market in the future? Part of any prospects decision to do business with a company is a sense that he likes that company. He won’t just enjoy the products; he will enjoy the process of doing business.

The deeper, personal dimension of buying is addressed by professional video production companies, who make trade show videos. Every aspect of the creation and editing of your video will be about presenting your company image and your branding to the public. Your video will be seeking to make people love you, love your philosophy and approach to business.

To understand this concept fully, view the Winmax trade show video demo for the RBN Company. Notice the choice of background music. A successful campus coed is finishing college, her time of education and idealism and is about to tackle the business world As the song progresses, she expresses her feelings about meeting the challenges of the future. She acknowledges all the good times she has had, and wonders where she and her friends will be at age 25. Will they be able to meet the demands of the corporate world? Will they be able to meet the challenges of the 9-5 grind, deadlines, working under a CEO instead of a professor? Can they “survive it out there?” The images on the screen say “Yes! She met the challenge. As the video plays we see images of an RBN corporate networking meeting.

Corporate employees have come together at a networking luncheon to learn how to be successful at their jobs. People 25 and older, who are making it in the business world, have been brought to an RBN meeting by their employer to learn how to do even better. The video caption tells us that RBN makes people “successful.” The caption tells us that the mission of RBN is to make people “grow” and survive” in their personal and business life in a corporate environment. And we believe it and experience it, as we watch the video. We love RBN. The video not only show us what RBN does, it proves it. The video has worked because it brings something ineffable and totally professional to its production, the creation of a corporate image and corporate branding. This is the deeper purpose of a trade show video Use a professional video production company for your next trade show video.

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Aug
06

Marketing Through Social Media

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As web technology continues, it also opens new opportunities for small organisations to improve their search engine optimisation plans and improve their rankings as well. social networking (sites like Facebook, Twitter, LinkedIn, Technorati, Digg, etc.) provide a brilliant opportunity for small organisations to not only promote their products and services online, but also to improve search engine results.

The point of any search engine marketer is to bring more traffic to their website. The preeminent way to do that is to optimize your site for your target keywords. Online social media present a great method for you to make use of in the spread of your marketing message. Also, it is a brilliant tool for getting lots of visitors and plenty of page views to your website.

A significant part of getting top search engine rankings is the number of inbound links and link popularity a website is able to create. Although there are several existing link building plans available to small businesses (e.g., press releases, directory submissions, article syndication, etc.), social media can help create additional good inbound links that are vital for getting top placements in the search engines.

The power of this should not be missed because social media allow for multiple points of connections between almost all people, giving them the ability to find, share, enjoy, and track anything and everything they like.

You need to allow your visitors to create their own social media centred on your niche topic. For example, whenever you use Facebook to publish a link to new content on your site, that link gets “planted” on the Facebook page of everyone on your friends list, and has the potential to spread even further as your friends share that information with their own network of contacts.

If you have properly integrated your social media profiles together, that same Facebook status update could then be fed via RSS to your Twitter, your corporate blog, your LinkedIn account, and any number of other social sites that you have set up for your organisation. It is possible that your broadcast on Facebook could get to dozens, hundreds, or even thousands of other places on the web, all pointing back to your web site! By integrating your social networking profiles, with your website, and with your existing marketing initiatives, you can easily make one single marketing action (such as a Facebook status update) show up in many places online, each containing a new, useful inbound link to your website.

social networking is here to stay, and smaller companies are startng to use it for successful promotion. But maybe one of the greatest benefits of adding social media to your marketing mix is the creation of high-value, on-target inbound links that can help improve visibility in the search engines and boost your business to the top of the search engine rankings.

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