Keyword Selection and Placement Tips
July 16, 2008
A big part of successful search engine marketing is search engine placement (where your web page fall in the search engine results). Keyword selection and placement is a major factor in on page Search engine optimization and search engine marketing but whenever new businesses are trying to get their web page noticed and show up higher in the search engine results pages they often focus just on what there site looks like instead of also utilizing SEO strategies help get there web site to come up in the search engines. Here is one easy ways that you can improve your search engine placement results to increase your web page traffic and your sales.
Keyword selection is very important so choose carefully. Keywords are the driving force behind successful search engine marketing and search engine optimization. Your search engine ranking and ultimately how many people read your website depend on the keywords or key phrases that you choose. So pick carefully. When you’re trying to decide what keyword or key phrase to focus your search engine optimization on you should start with the most basic search term that a person would be likely to use when trying to find a web page about your product or service. So for example if you are selling refrigerator magnets on your website when it’s time to pick the keywords that you want to use for search engine marketing what are the first words that come into your mind? Did you think of words like “kitchen refrigerator magnets” or “funny refrigerator magnets” or even “cartoon refrigerator magnets”? Use those words as your primary keywords because chances are good that if those were the first words that you thought of in relation to your product those will be the first words that other people think of when they are searching for your product. When you are choosing keywords for your search engine marketing campaign always use more than one word. If you only have one keyword then you will get ranked very low on the search engine results page because the search engine spiders will have millions of webpage in their indexes that have that word somewhere in the page. The more specific you can make the keywords or key phrase the more likely it is that your search engine marketing and search engine optimization efforts will pay off and bring in customers that are looking for exactly the product that you are selling.
Make sure that you position your keywords carefully. Using your keywords spread through the page. I suggest using your main keyword phrase in your first and last paragraph of your content. And don’t forget to us them in the headings and in the hidden html meta tags on the page especially the “title tag”. It will make it more likely that the search engine spiders will rank your web page higher than other pages that might have some of the same content but don’t have those keywords or key phrases placed properly on the web page.
Search engine marketing is great because it delivers people who are actively searching for what you have. Unless you employ some search engine optimization strategies like keyword placement, your site may never be found by those who desperately need what you have.
Mistakes of Pay Per Click Advertising: The Terrible 10
July 5, 2008
While it is easy to get started in pay per click advertising, it’s even easier to make very costly mistakes. Building a pay per click campaign the correct way means paying attention to detail and continual oversight and management. I’ve compiled a list of 10 typical mistakes that are found in PPC advertising campaigns.
Big, Bulky and Broad Ad Groups for Your Keywords
If you put all your keywords into just a few big and broad ad groups, it’s time to restructure your account. You are missing out on important flexibility that pay per click advertising allows. Tighter ad groups allows you more focussed, relevant ads.
Not Using Negative Keywords
Pay per click advertising has placed more importance than ever on click through rates and quality scores. It is vital to fine tune your impressions by getting rid of the non-relevant phrases that are lowering those CTRs. If you are selling an item such as “software for widgets” then be certain you also have those negative keywords like “-free” if you don’t have a free trial version. One way to find irrelevant keywords that are costing you is to check your log files of your site.
Not Enough Testing
Running split tests on your ads is essential. And, no item is too small to test. Of course, you will want to work on your various call to action statements, as well as your unique value statement, but keep in mind that there are other variables. There are small, but effective tweaks that can boost results by just testing titles, each line of copy and your display url. If running continual tests is time consuming, hook up with an experience pay per click management company. A good firm can offer you daily split testing and optimize your results very effectively.
Not Tracking Results
If you do get into testing ads and fine-tuning your keyword lists, it’s only as effective as your tracking. Any PPC search engine will give you your ad spends and click through rates, but what about the bottom-line success? Knowing that you made $14,000 off of a $7,000 ad spend is fine, but if you dig deeper with your tracking you might be able to make that same $14,000 with only $6,000 a month in spend. That savings ads up.
Not Tracking Results to the Keyword Level
Good analytics or a good pay per click management company will get your data down to the keyword level. Why pay for keywords that are not performing? That money could be better spent on keywords that are doing well or on other marketing expenses. If one keyword has an earning per click of 45 cents and another keyword has an earning per click of $1.45, you need to know. You can lower the bid on one and raise the bid on the other to drive more profits. If you aren’t doing this, you likely have under-performing keywords that are leaking your account daily.
Not Specific Enough Keywords
While some generic keywords can drive a lot of traffic and even be very profitable, they also can be filled with pitfalls. Negative keywords may not be enough to save you from going in the red on a generic keyword. Often, the users doing these searches are at a very early stage of the research and buying process. Again, this is another important reason to track results on a keyword basis.
Avoiding the Dirty Work of Building Long-Tail Keywords
This follows the above item on generic keywords. Building a list and individual ads for the long-tail keywords can be a major time-sucker. It can also be profitable if the task is performed correctly. Those earnings per click will likely vary widely from a generic keyword like “mp3 player,” “sony mp3 player” and “sony 2GB S610 walkman video mp3 player.” One consumer is doing research, the other knows what they want and is most likely looking to purchase.
Not Pulling Apart Content and Search Campaigns
You can get stung by poor quality traffic or click fraud if you do not separate your content network advertising from your search network advertising. If you don’t understand those above items, there is a good probability that you are not separating the two in your accounts right now … and you are very likely losing money. A better solution is to build separate campaigns for each and … track with precise analytics the results from each network. Again, not knowing is probably costing you now.
Failing to Geo-Target if You’re Local
Each of the major pay per click engines offer a way to tightly set up your campaigns. If you are working from a local pool of potential clients in your area, you need to take advantage of some of the area-specific targeting that the PPC engines offer. Fine tuning your campaigns to get the right people in your region to respond can be well worth the effort to your bottom line.
Not Continually Monitoring Your Campaigns
Not everyone has time to run split testing on a daily basis or frequently checking your EPCs (even though you should…because it’s costing you). That said, there are still a high amount of advertisers who seem to ignore their accounts for days … or even weeks … or (don’t tell me you’re doing this!) months. The big PPC search engines are increasingly cracking down on poor performing keywords, smacking advertisers with that “Inactive for Search” status for individual keywords. When this happens, you lose traffic, you lose profits. If you are investing heavily in PPC, you can’t just turn your back on your account for days at a time.
Making mistakes like the Terrible 10 of PPC Advertising are common, but correcting them can have a huge impact on your bottom line. If you can manage your pay per click ads at a high level or if you can hire them out to a professional pay per click management company…the results for your increased precision and effort will pay off.
The Importance of Campaign Yard Signs
July 4, 2008
Political yard signs are more than cardboard on a stick, they represent the very foundation of what our government is all about. Political yard signs give citizens a voice in how the country is run. They clue the voting public in that the time is here to make some important decisions about our country. When it’s this important, why leave it to chance.
Get Your Candidate’s Message Out with Political Yard Signs
Political yard signs may be looked upon as the poor man’s political marketing tool compared to other forms of campaign marketing. But, they are an easily recognizable, grassroots marketing weapon. Local and national politicians use them to effectively get their message out. One might say that Election yard signs are the face of a campaign, for it is what many voters see on a regular basis.
Given how effective Campaign yard signs can be, the design of them is extremely important. They can literally sway a “Nay,” vote to a “Yay” vote, and vice versa. Design speaks to the image of a candidate and his or her message. It allows a candidate’s message hit a nerve. But, it must first get through. When you consider that the American public is assailed by thousands of marketing messages every day, yours has to be something special to get through. How do you make that happen?
2 Effective Design Tips for Campaign yard signs that “Get the Vote!”
Make it Readable: The first tip in designing an effective, vote-getting political yard sign is to make it readable. Many overlook this simple fact by trying to crowd too much on one sign. Go for one impactful message to be effective.
Give it Purpose: Election yard signs generally fulfill one of three objectives: to raise awareness about a candidate, to get votes for a candidate and/or to sway the votes away from a candidate. An effective sign should address all three - just one.
Embroidered Polos: Help Your Customers Remember You Twice
July 4, 2008
How many times have you been driving and spotted a McDonald’s restaurant. Not because you saw the red and white sign that said “McDonald’s,” but you saw the yellow M, or as it is most commonly known, the “golden arches?” When you go inside to order, all of the employees are dressed in the corporate apparel. This is the power of a company brand. How can your company achieve the golden arches phenomenon? The buying public is accustomed to associating a company with a logo, a brand. But, it doesn’t usually start out that way.
How Embroidered Polos Can Make a Customer for Life
Name Association: The first time many consumers hear of a company, they think of the name of the company and/or the salesman/account manager they deal with. This is the first step in building a relationship with the client.
All they have is a name, and this is fine. However, once they get to the next level, branding is important.
Creating a Brand to Create a Bond: One of the first signs that a company is leaving or has left the startup stage behind is that they start to think of themselves on a broader scale. This is the stage at which they may invest in getting a logo designed.
Can you think of McDonald’s without thinking of the “M” arch? Or, Starbucks without the sea nymph in the green and white circle? No, of course not. All of their company clothing has this logo. And, this is where the second level of branding comes in - choosing the right logo.
All major companies have logos, and when you see them on embroidered polos, custom company shirts and/or any company clothing, you know you’ve arrived.
Why is The SpiderWeb Marketing System Article Blog FREE
June 28, 2008
What is The SpiderWeb Marketing System Article Blog FREE Site? I use The SpiderWeb Marketing System to expand my online networking business network because it works wider, faster, and more effectively than any other system. As I’m sure you have discovered, finding leads is difficult. Finding interested leads can sometimes seem just about impossible. That’s why The SpiderWeb Marketing System is so amazing. It brings interested leads to me. Go to my Blog site to see more information about this exciting Marketing System. http://thespiderwebsystem.com/businessopportunity
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FREE SpiderWeb Marketing Online Home Business Spider Web
June 23, 2008
I use The SpiderWeb Marketing System to expand my online business network because it works wider, faster, and more effectively than any other system. As I’m sure you have discovered, finding leads is difficult. Finding interested leads can sometimes seem just about impossible. That’s why The SpiderWeb Marketing System is so amazing. It brings interested leads to me. Click here to visit the Free Official SpiderWeb Marketing System Website and join for free!
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If you contact me or view the many testimonials on my SpiderWeb website, you will see that The SpiderWeb Marketing System will leave you literally overwhelmed with leads. The key is what is called the funded proposal. It uses revolutionary Internet advertising strategies to perpetuate your network and the revenue it creates, with no extra effort.
The SpiderWeb Marketing System is the hottest new, cutting-edge networking system in the Marketing Industry. It was developed by experts after years of experience in MLM. Yet, the program is easy to learn through the 22 simple step-by-step tutorial videos.
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How To Get Suceed In Internet Marketing Game!!!
June 21, 2008
Winning is what it’s all about, and in the internet marketing game, you’re going to have to be dedicated to success if you stand half a chance of winning. Competition is at its peak on the internet. Nobody sets out with any though less than winning. You have to reach the top before you will even think about succeeding. You need to become known even before you sell a product. That’s the very nature of online businesses.
You should be aware of how tactfully and successfully handle the customers in the field of sales. You have to analyze your customers mind over purchases both inside and outside. If you utilize the best strategies in your sales with all the competition over the internet, you will be free from the risk as consumers have a great of choice. Even if you have more money to invest in the market research, but still you need to learn few key skills before you sell to the people.
You can write articles yourself or have others write and submit it for you. The objective is to get people thinking of you as an professional in this field. Article writing is a very advantageous method to publish your web presence. With the right and rich content you can drive people attention towards you and your website.
The other simplest method used in internet marketing by online marketers is E-mail selling. A well-modified e-mail message will help out in building up your relationship with the customer; this is a main advantage since the customer is attracted in what you have done and has signed up for your list.
Be positive about the techniques and the ways you have implemented exactly in your business. Try to make sure about the activities of your customers and about the thoughts of spending. Finally decide that you will win if this is the game you looked for Your Success.
Phone words - Top 5 Tips to Help Maximise Advertising Spending
May 22, 2008
For those who don’t know the lingo, a phone word (or vanity number) is the alpha numeric equivalent to a phone number. For instance, 1300 CREDIT = 1300 273348. For more than 30 years, phonewords have been a phenomena in the United States. Three years ago they entered the Australian market and have shot to popularity in advertising because of their memorability and demonstrated results when it comes to customer recall. If you have a phoneword - or are contemplating getting one to boost your marketing efforts - here are 5 handy tips regarding how to use it effectively to maximise its impact - and your advertising spend. 1) Use your Phone word throughout all your marketing activities ? on promotions, throughout advertising, even on your business stationery and building signage. 2) Phone words are particularly strong in radio. If your business suits radio advertising, use it and ensure your Phone word features prominently in the broadcast. 3) Create fun little direct mail pieces for customers and prospects that connect back to your Phone word. For instance, send your prospects a packet of ?lifesavers? with your name and Phone word as a solution to their problem. 4) Ever get a jingle stuck in your head? Create your own fun jingle featuring your Phone word and include it as ?on hold? music when customers and prospects ring. 5) If you advertise in the Yellow Pages, make sure you feature your Phone word largely in your listing. Once a customer remembers your name, they don?t need to look you up any more, and that?s bad news for your competitors. There are so many ways you can use your phone word and each time you use it, it grows stronger and stronger. A phone word is a valuable marketing asset and you should actively use it in your promotional activities to make the most of it. Gavin Scholes is CEO of Australia’s largest provider of phone words and smart numbers, 1300 Australia. Talk to 1300 Australia for access to expert advice and the broadest range of high quality phonewords in Australia.
Advertising Ideas for office cleaning business
May 8, 2008
Advertising Ideas for office cleaning business Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped yourself with the newest cell phone, PDA and laptop, and drafted the most exemplary of business plans, you are not going to go anywhere in the business world without some entities to do business with. “how to secure cleaning contracts” Establishing your clientele can be the most time consuming and intellectually challenging part of the office cleaning business or any other business. There are many issues and approaches to consider, and like many other challenges in life, there is no one single way to go about it. Everyone will have their own methods for acquiring business that will work well for them, but most businesspeople will agree that taking a multi-tiered or multi-pronged approach is the best way to go about it. That is, dont put all your eggs in one basket, so to speak, when approaching the cleaning business advertising issue. To be successful, you will need to do a little bit of this and a little bit of that as they say. Here are a few ideas to get you started: Although it can be costly in some forms, advertising is perhaps the most common form of marketing and self-promotion. Television ads and full-page spreads in mainstream publications will most likely be out of your reach (unless Donald Trump is funding your consultancy), but there are plenty of other more affordable options out there. Like we have mentioned before, it is all about getting more bang for your buck, so it will be in your best interest to maximize on your advertising dollar. Advertising in local magazines or the local newspaper can be cost effective when addressing certain demographics. Purchasing a short prime time spot on the radio is another method, but costs several orders of magnitude more than print to get across its message. When done properly, radio can be an awesome advertising vehicle, I also call this “The next step in advertising”. Perhaps the most significant bang for your buck outlet for your advertising dollar is the web. Web sites are very affordable (even free if you know what you are doing). A web site is an excellent method of advertising because you can attract many entities on a global scale (a little search engine optimization can garner 1000s of page views a day) and you can reach the widest audience possible (potentially, anyone with an internet connection). Be sure to print up a healthy portion of business card and in addition to land-line telephone, mobile phone and fax numbers make sure the URL (uniform resource locator) for your web site is displayed prominently on the front of the card. Even if you have built an ultra efficient state-of-the-art home office, polished your image with the finest of Armani suits, equipped yourself with the newest cell phone, PDA and laptop, and drafted the most exemplary of business plans, you are not going to go anywhere in the business world without some entities to do business with. “how to secure cleaning contracts” Establishing your clientele can be the most time consuming and intellectually challenging part of the office cleaning business or any other business. There are many issues and approaches to consider, and like many other challenges in life, there is no one single way to go about it. Everyone will have their own methods for acquiring business that will work well for them, but most businesspeople will agree that taking a multi-tiered or multi-pronged approach is the best way to go about it. That is, dont put all your eggs in one basket, so to speak, when approaching the cleaning business advertising issue. To be successful, you will need to do a little bit of this and a little bit of that as they say. Here are a few ideas to get you started: Although it can be costly in some forms, advertising is perhaps the most common form of marketing and self-promotion. Television ads and full-page spreads in mainstream publications will most likely be out of your reach (unless Donald Trump is funding your consultancy), but there are plenty of other more affordable options out there. Like we have mentioned before, it is all about getting more bang for your buck, so it will be in your best interest to maximize on your advertising dollar. Advertising in local magazines or the local newspaper can be cost effective when addressing certain demographics. Purchasing a short prime time spot on the radio is another method, but costs several orders of magnitude more than print to get across its message. When done properly, radio can be an awesome advertising vehicle, I also call this “The next step in advertising”. Perhaps the most significant bang for your buck outlet for your advertising dollar is the web. Web sites are very affordable (even free if you know what you are doing). A web site is an excellent method of advertising because you can attract many entities on a global scale (a little search engine optimization can garner 1000s of page views a day) and you can reach the widest audience possible (potentially, anyone with an internet connection). Be sure to print up a healthy portion of business card and in addition to land-line telephone, mobile phone and fax numbers make sure the URL (uniform resource locator) for your web site is displayed prominently on the front of the card. ABOUT THE AUTHOR khali S. - http://www.office-cleaning-business.com Learn How To Start & promote Your own office cleaning business, Free mini-course “How To start Cleaning Business”
Does the Expression “Cheap is Expensive” Make Sense When Advertising a New or Small Business?
April 23, 2008
Most business people are under the misconception that to advertise their products and services needs to cost them a fortune. I am a firm believer that does not have to be the case. Over my years in business I have been faced with same problems most startup or existing business people have to deal with, when considering advertising their products or services. My main objective was always to try and reduce my advertising expenses to almost nothing, but still get the same results as someone else spending thousands. Simply by using a bit of ingenuity, I figured out ways to save big dollars on advertising my endeavors. Here is an example of just one of the ways I accomplished it in a coffee business: In the mid to late eighties I created my own brand of coffee. The selling points were it had no fillers or chicory, but a pure smooth blend of the world?s finest coffee beans. I knew that once someone who was a coffee lover had tried it, they would desire it again and again. The product was a tad more expensive then the usual coffee, because of the quality. The challenge was how to promote without spending a fortune. I realized that trying to go into the retail grocery stores would be too costly. So I did some research on the office coffee business. Most companies who had a coffee service had yearly contracts that forced them to purchase not only their coffee, but all the fixings. To add insult to injury they were also obliged to make minimal monthly purchases if they needed product or not. In return they received a coffee maker to use until the duration of the contract. I saw a wonderful opportunity to get into the office coffee business. My company?s platform would be as follows: No contracts, no minimal monthly purchase, they could get their fixing cheaper locally, and my coffee pouch was set for 12 rich cups, not the usual 10. As a special introduction offer by just purchasing three boxes, they would receive a 12 cup coffee maker free. The coffee was priced at $79.00/box, or .79 cents a pot with shipping included. The cool part is that my advertising and promotion was just long distance and coffee makers. This was built into the price. My cost per box with my logo on each package was $29.00. After awhile I built up a great business with happy clients giving me regular orders. You could have the best product, service, or business going, without exposure nobody will even know you exist. In my opinion, I definitely believe when advertising a new or small business, cheap is not expensive!! The trick is finding a ways to advertise without it costing an arm and leg. If you are looking for inexpensive ways to advertise, or need a how too guide, check us out our advertising section at Startup business doctor. Arnold Nadler is the founder and CEO of The Startup Business Doctor, a highly successful collection of effective how too guides, business education courses, consulting, low cost advertising, and free expert tips on the website, can assist anyone build a thriving and profitable business from the ground up. For more information, visit us at Startupbusinessdoctor.com
