How To Get Your New Business Name Right When Starting A Business
May 2, 2008
I cannot stress it any more than I have already, but when you consider how important a good business name is to taking over the marketplace with your brand, you will definitely want to nail the perfect name. The difference can be huge because it can either make you a household name or make you nearly anonymous! That eventually ends up affecting your profitability.
The Search For A Business Name
Think about it for a minute… Your business is not just the products you sell, the people who work for you, or even the physical location where it is held. Your business has those things, but the most important goal in the public eye is perception. How people see it. Getting the right suggested business names is the first step to projecting the right image for your business.
The key to business name ideas is not get sold on one too easily. Look at all your options. It is true that every once in a while, a brilliant business name suggestion comes along. If this happens to you, you can use it as a starting point. You can cater the branding strategy, the slogans, the corporate logos “ everything to that particular business name. In general, however, business name suggestions should be part of a more integrated approach.
How to Brand Your Business
Everyone has an opinion on how to best name a business. There are really three schools of thought regarding this process. One thinks of the business name best when it is abstract, the likes to paint a vivid picture using descriptive words, and the other tries to coin cute names. Coined names are made-up words. If you think about it really, almost any name can be successful if the right marketing strategies are in place. I happen to be in the camp that likes to paint the vivid picture of what a business does.
Not Very Creative? Get Help Choosing Your Business Name
Brainstorming can be an excellent way to generate good ideas. I like to use the branch method of brainstorming for 10 minutes. Then I go over my ideas and group them. I then take combinations and even partial word combos and see what I can find. Important also to me is whether or not the domain name is available for the business, because I want it to be unique and to be able to have the .com address for my business name.
I would not recommend making your first or last name a part of the business name. Like Joe’s Plumbing. What if you sell the business? Think about “Roto Rooter?” That name says it all and is franchisable. For a website design business does “Chandler Web Design” sound better or does “Website Interactive?” It is easy to see that the later does. Also don’t make the name hard to spell or remember. Think about it. You will have to use this name all the time.
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