Author Archive
Affiliate Programs. How To Set One Up.
Posted by: | CommentsTo really put your business into jet propelled marketing, you need to use affiliates. So what do we mean by affiliates? It means that you have a lot of people selling your product for you and you would pay them a commission. One thing that’s really good about this is that any payments made, are made after you have been paid.
Because you have a lot of people promoting your product, it will now also be seen as a popular product. This also adds to your sales. It is a sort of viral effect. You may have to share 50% of the sales with your affiliates, but you will still end up making good money.
If you did all the promotion your self, even with a big list of e-mail subscribers. And let’s say your list was 100, 000, and you had a conversion rate of 0.04%. This would mean that you would sell four hundred copies and keep 100% of the income.
Now, of course, you still use your list, but we also have 100 affiliates promoting the product. Now if each affiliate made 10 sales, you have made a further 1000 sales of your product. It’s true, you may now have to share 50% of the income with your affiliates, but you have still made a lot more money than if you had gone it alone.
So if you are selling a product that you own. You really need to sell it by using an affiliate program. How do you set up an affiliate program? Well you could buy software to run an affiliate program. This is what I have done personally. I use a program called Jam from Jrox.com and have found this easy-to-use and very powerful.
The other that I use is ClickBank. In using ClickBank, you do not have to install a script on your server. And it is preferred by most affiliates. They like it because they are assured of being paid. ClickBank’s affiliate program is free to join. To be a seller on ClickBank is very cheap.
There are real advantages to using ClickBank. Your affiliates love it because they know they’re going to get paid because ClickBank handles all of that. And you will love it as well, because you wont have to worry about paying the affiliates. These problems are handled by ClickBank. So the payments you get from ClickBank are yours and yours alone. Using ClickBank is probably the easiest and best option for both yourself and your affiliates.
It’s obvious that if you want to make a success of your marketing on the Internet that you will need to use affiliates. The two that I’ve mentioned and have experience with are both good. But I must admit that ClickBank is by far the easiest, in that all the administration is handled for you. There is a small cost in their comission, but that is well worth it.
How To Set Up An Affiliate Program
Posted by: | CommentsTo really put your business into jet propelled marketing, you need to use affiliates. So what do we mean by affiliates? It means that you have a lot of people selling your product for you and you would pay them a commission. One thing that’s really good about this is that any payments made, are made after you have been paid.
It also means that your product now has many people promoting it. This creates a viral effect and helps make your product to be seen as being very popular. So even though you may need to share 50% of the income with your affiliates you still end up making a lot of money.
If you did all the promotion your self, even with a big list of e-mail subscribers. And let’s say your list was 100, 000, and you had a conversion rate of 0.4%. This would mean that you would sell four hundred copies and keep 100% of the income.
Now let’s take this a little bit further. If now you had 100 affiliates promoting your product, and each of them made 10 sales. You will have sold another 1000 of your product. Even though you have to share the profit you have make far more money with less effort with your affiliates.
If you own a product and you want to successfully market that product. You really need to use affiliates. So now the question arises; how do we set up an affiliate program? Well, there are 2 that I have personally used. I use a program called Jam Affiliates from jrox.com. This program is easy to use and is very powerful. Giving you plenty of administration options.
Another way you could go, is to use ClickBank. Many affiliates prefer ClickBank, as they are assured, they will be paid. Another advantage of ClickBank, is that you don’t need to go through the difficulties of installing a script on your server. Affiliates can join ClickBank for free. To be a seller on ClickBank requires a small one time fee.
As I mentioned earlier affiliates love ClickBank, because they are assured of payments. But for you as the seller it also has a great advantage. ClickBank recruits the affiliates. ClickBank pays the affiliates. So the money you get from ClickBank is yours. Your affiliates have already been paid. All the administration headaches are handled by ClickBank, and not you.
It’s obvious that if you want to make a success of your marketing on the Internet that you will need to use affiliates. The two that I’ve mentioned and have experience with are both good. But I must admit that ClickBank is by far the easiest, in that all the administration is handled for you. There is a small cost in their commission, but that is well worth it.
Designing A website? Here Are Some Tips
Posted by: | CommentsDesigning your website is usually done with sales in mind. First impressions are very important. It’s much like visiting the headquarters of an off-line company. For this reason, it is very important to keep good design principles in mind. Your site needs to be unable to reach the maximum number of people in the most styles possible.
Plan Navigation
Avoid confusion.You must give clear direction on how to navigate your site. If your visitor is confused about how to get around your site they will just leave it and go somewhere else. Your navigation, must be clear, uncluttered, and concise.
Simplicity is the key word. let’s say your site had 1000 or more articles. Your visitor is looking for a particular article, you need to make it simple to find. You can do this by using an SQL driven database, or just an index. This means that your visitor is now able to locate a particular article easily. By providing this index or database driven search you have created a hassle free way for your visitor to find what he was looking for.
Once we have the visitor to our site, it is important to keep them there. They will only stay if they can work out how they can get to the content they want. if they can’t work out how to navigate the site, they will leave. I would recommend that you stay away from complicated flash-based navigation and drop-down menus.
It is important to avoid confusion. If your visitors become confused you will lose them. At times your visitors will be deeply engrossed in surfing your site. Your pages must make it possible for them to know where they are, and how to get back to the main page.
A few more pointers that may help.
#1 Do not use splash pages.
On some websites the first page you come to is a pretty page that welcomes you to the site and may also have something like “click here to enter”. This is a splash page. It serves no real purpose other than to be pretty as often they are highly graphical pages. The reason to avoid splash pages is to give your visitor no reason to click the back button.
#2 Banner ads don’t work. be careful not to waste too much space on them
Even the newest people using the Internet have trained themselves to ignore banner advertisements. This means you would be wasting valuable Web real-estate in using banners. It is far better to provide valuable content and weave relevant affiliate links into your content. This will lead your visitors to feel they want to buy instead of being pushed to buy.
#3 Avoid Audio
If you want a visitor to spend a long time on your site reading your content you need to make sure they’re not getting annoyed by some looping audio on your website. If you’re determined to add audio to your site, make sure they have some control over it. This could be volume or muting controls, these would work fine.
What is The Difference Between Hype And A Scam?
Posted by: | CommentsI want you to imagine for a while that you are looking to buy a business. As you look through the advertisements in the paper. You come across an ad that says, “Profitable Ready Made Business it goes on to explain that it’s an ice cream van in a hot sunny area.
You decide that this is just the business for you. You find out later on, that it is an almost new Ice cream van, it comes very well stocked, and is in a very warm climate. But now you find that the area that you are restricted to is the Sahara Desert. It certainly is a warm climate, but no one lives there. So now you have a very well stocked business, but not customers. So really, you have no business.
Many products on the Internet just the same. You can buy ready-made websites, loaded with products ready to go. You are told, you can start making money within 24 hours. So you buy the product and set up the site on your new web hosting account. You make sure all the payment buttons are working. And then you sit back and wait, and wait, and wait. Nothing happens.
Your new business is just like that ice cream van. It is beautiful and new and very well stocked, but you have no customers.
You were told this product is selling like hotcakes. You will have your money back and more within 24 hours. That was just hype. Hot air.
So is there a difference between hype and being scammed? Well, there really is some difference. Hype is often not total untruth. It often stretches the truth to make something appear better than it really is. The thing that makes hype similar to scamming is the fact that both are after your money. Hype is used to convince you to buy.
The difference is a scammer is much like a con man. The scammer uses totally dishonest means, total untruth to get you to part with your money. They often pose as something they’re not. I’m sure you have received e-mails from people posing as PayPal asking you go to the site and fill in your login details. With this information, they can fraudulently use your account your money.
On the other hand, Hype offers you a legitimate product, but over states the truth. It is good to keep in mind that any product that offers you instant success, over night wealth are using hype to get you to buy. Running any business takes work to succeed.
Whether you run a business online or off-line, it takes time to build it. You need to build a customer base. You need to convince your customers that you are there for the long haul, that you’re not a fly-by-night operator.
Remember our ice cream van? Great new van. Plenty of products. No customers. Your new website is exactly the same. Nobody knows you’re there. You need to draw traffic to your new site. This doesn’t happen overnight. It’s a process that takes a lot of time and hard work.
To get traffic to your site is really another subject. I will explain this in another article.
123 Aaron