Embroidered Polos: Help Your Customers Remember You Twice
July 4, 2008
How many times have you been driving and spotted a McDonald’s restaurant. Not because you saw the red and white sign that said “McDonald’s,” but you saw the yellow M, or as it is most commonly known, the “golden arches?” When you go inside to order, all of the employees are dressed in the corporate apparel. This is the power of a company brand. How can your company achieve the golden arches phenomenon? The buying public is accustomed to associating a company with a logo, a brand. But, it doesn’t usually start out that way.
How Embroidered Polos Can Make a Customer for Life
Name Association: The first time many consumers hear of a company, they think of the name of the company and/or the salesman/account manager they deal with. This is the first step in building a relationship with the client.
All they have is a name, and this is fine. However, once they get to the next level, branding is important.
Creating a Brand to Create a Bond: One of the first signs that a company is leaving or has left the startup stage behind is that they start to think of themselves on a broader scale. This is the stage at which they may invest in getting a logo designed.
Can you think of McDonald’s without thinking of the “M” arch? Or, Starbucks without the sea nymph in the green and white circle? No, of course not. All of their company clothing has this logo. And, this is where the second level of branding comes in - choosing the right logo.
All major companies have logos, and when you see them on embroidered polos, custom company shirts and/or any company clothing, you know you’ve arrived.
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