Airplane Banner Towing
July 29, 2008
Companies know the value of advertising. Some set aside as much as 20% of their budget just to get their message to the public. Many ads are expensive and complicated. They convey all the information the consumer needs to know to decide whether or not to seek after the product. But sometimes this is information glut. Sometimes, very little needs to be said to bring about the same results.
Banner advertising takes a simple message and conveys it to a large attentive audience in a short period of time. An airplane streams the message over a crowd multiple times, thus engraving the few words into their memories.
A simple ad means it can go from idea to production much quicker. At the most a banner ad is one sentence. Therefore, once this sentence or phrase is chosen, its production can get underway. Think how simple proof-reading is!
Banner ads need to convey only enough information to get the customer interested. Additional facts may be obtained for those attracted to the product. Money is not spent on multiple printed ads that end up as fish wrapping.
The one drawback of banner ads is that everything hinges on the impact of that short message. It has been said that to talk an hour, a speaker can wing it; to talk for ten minutes takes planning. This is true of banner ads also. The message should be sharp and easy to read. It should do its best to convey to the audience what is being sold, provided, or conveyed in a way that will be remembered without effort.
Traditional advertising often barrages the customer with an overload of information in an effort to attract customers to buy. This may include addresses, phone numbers, email addresses, even contact person information. Once the ad is produced, it must compete with others for the attention of the reader or listener. Though often expensive, such ads do not carry a guarantee that others will be affected by it.
Banner ads streaming behind airplanes have an inherent demanding presence. Who can ignore the sound of the plane and the novel streamer in the sky? As the customer reads it, a need comes to mind. The repetition of multiple passes reinforces this answer to the need. Once home, the need brings to mind the ad and further inquiry is made. If this additional information is vital to the customers, many have coupled banner ads with printed ads to multiply the effectiveness of both.
If cost effectiveness is important to a company, consider the proven effectiveness of banner ads. Think of the customers rehashing your message over and over in their minds long after the banner is gone.
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